About

I’m Victoria Lloyd, and I bring the thunder—not in a terrifying “your house is about to get struck by lightning” way, but in the powerful, shake-things-up, clear-the-air-so-we-can-finally-get-stuff-done kind of way. Ever been in a really good thunderstorm? There's a real sense of clarity after. Sometimes sunshine. Sometimes rain. But it always clears the stagnant out of the way, so something new can occur.

I’m Victoria Lloyd, and I bring the thunder— the shake-things-up, clear-the-air, get-sh*t-done kind. Scaling isn’t sexy—it’s messy. The faster you grow, the harder it gets to keep leadership aligned, execution smooth, and decisions on track. That’s where I come in.

I turn chaos into clarity and strategy into execution—so your business actually moves forward instead of running in circles. No fluff, no endless meetings—just real momentum and results.

I’m Victoria Lloyd, and I bring the thunder— the shake-things-up, clear-the-air, get-sh*t-done kind. Scaling isn’t sexy—it’s messy. The faster you grow, the harder it gets to keep leadership aligned, execution smooth, and decisions on track. That’s where I come in.

I turn chaos into clarity and strategy into execution—so your business actually moves forward instead of running in circles. No fluff, no endless meetings—just real momentum and results.

Photo Marc Kuiper

As a Fractional Chief of Staff, I help founders and leadership teams stop spinning, start executing - and actually enjoy running their businesses again. I’m the right-hand operator you didn’t know you needed—until suddenly everything is running smoother, decisions are being made and your leadership team stops acting like a chaotic group chat.

I approach every project: make a decision, test it, then adapt. Perfection is an illusion—progress is where the value lies.

⚡ What I Actually Do

A Chief of Staff is a bit like an espresso shot or cold plunge dip for your business. Small but mighty, keeping everything moving with focus and energy. Here’s how I help:

✅ Turn big ideas into real execution – Because strategy without action is just a very expensive thought exercise.

✅ Align leadership teams who can’t seem to get on the same page – No more meetings that should have been emails.

✅ Make sure investors, boards, and stakeholders don’t burn the place down – Financial storytelling, board reporting, investor updates? I’ve got you.

✅ Help you scale without hiring 47 VPs to fix one problem – Smart scaling, not just hiring sprees. Give me the projects that take you there and I'll get them done.


Because you don’t need another consultant—you need execution.

As a Fractional Chief of Staff, I help founders and leadership teams stop spinning, start executing - and actually enjoy running their businesses again. I’m the right-hand operator you didn’t know you needed—until suddenly everything is running smoother, decisions are being made and your leadership team stops acting like a chaotic group chat.

I approach every project: make a decision, test it, then adapt. Perfection is an illusion—progress is where the value lies.

⚡ What I Actually Do

A Chief of Staff is a bit like an espresso shot or cold plunge dip for your business. Small but mighty, keeping everything moving with focus and energy. Here’s how I help:

✅ Turn big ideas into real execution – Because strategy without action is just a very expensive thought exercise.

✅ Align leadership teams who can’t seem to get on the same page – No more meetings that should have been emails.

✅ Make sure investors, boards, and stakeholders don’t burn the place down – Financial storytelling, board reporting, investor updates? I’ve got you.

✅ Help you scale without hiring 47 VPs to fix one problem – Smart scaling, not just hiring sprees. Give me the projects that take you there and I'll get them done.


Because you don’t need another consultant—you need execution.

As a Fractional Chief of Staff, I help founders and leadership teams stop spinning, start executing - and actually enjoy running their businesses again. I’m the right-hand operator you didn’t know you needed—until suddenly everything is running smoother, decisions are being made and your leadership team stops acting like a chaotic group chat.

I approach every project: make a decision, test it, then adapt. Perfection is an illusion—progress is where the value lies.

⚡ What I Actually Do

A Chief of Staff is a bit like an espresso shot or cold plunge dip for your business. Small but mighty, keeping everything moving with focus and energy. Here’s how I help:

✅ Turn big ideas into real execution – Because strategy without action is just a very expensive thought exercise.

✅ Align leadership teams who can’t seem to get on the same page – No more meetings that should have been emails.

✅ Make sure investors, boards, and stakeholders don’t burn the place down – Financial storytelling, board reporting, investor updates? I’ve got you.

✅ Help you scale without hiring 47 VPs to fix one problem – Smart scaling, not just hiring sprees. Give me the projects that take you there and I'll get them done.


Because you don’t need another consultant—you need execution.

How we can work together

Framer

Fractional Retainer

For founders & exec teams who need a right-hand operator to drive execution. Leadership alignment, strategic execution, and operational clarity without the full-time hire. This is high-touch, retained support for a 3 month term

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Framer

Fractional Retainer

For founders & exec teams who need a right-hand operator to drive execution. Leadership alignment, strategic execution, and operational clarity without the full-time hire. This is high-touch, retained support for a 3 month term

Framer

Fractional Retainer

For founders & exec teams who need a right-hand operator to drive execution. Leadership alignment, strategic execution, and operational clarity without the full-time hire. This is high-touch, retained support for a 3 month term

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Figma

Strategy Days & Retreats

A fast-track to fixin bottlenecks, aligning leadership, and creating clear, actionable strategy. Perfect for teams who need an outsider’s perspective to cut through the noise and move fast.

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Figma

Strategy Days & Retreats

A fast-track to fixin bottlenecks, aligning leadership, and creating clear, actionable strategy. Perfect for teams who need an outsider’s perspective to cut through the noise and move fast.

Figma

Strategy Days & Retreats

A fast-track to fixin bottlenecks, aligning leadership, and creating clear, actionable strategy. Perfect for teams who need an outsider’s perspective to cut through the noise and move fast.

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Notion

Investor & Board Readiness

I make sure your board meetings and investor updates drive action—not just discussion. From financial storytelling to structuring strategic reports, I help founders show up with clarity and confidence.

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Notion

Investor & Board Readiness

I make sure your board meetings and investor updates drive action—not just discussion. From financial storytelling to structuring strategic reports, I help founders show up with clarity and confidence.

Notion

Investor & Board Readiness

I make sure your board meetings and investor updates drive action—not just discussion. From financial storytelling to structuring strategic reports, I help founders show up with clarity and confidence.

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Screen Studio

Strategic Project Work

Scaling isn’t just hiring—it’s getting the structure right. I design leadership team rhythms, decision-making frameworks, and scalable processes that keep execution smooth without burning people out.

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Screen Studio

Strategic Project Work

Need to launch a product, expand into new markets, or overhaul customer experience? I’ve done it. Tackling digital transformation, AI adoption, or scaling without chaos? That’s my zone. I step in where you don’t have a dedicated team, driving cross-functional projects and executive priorities that move the needle but never seem to get done. Because the best strategy in the world means nothing if it never gets executed.

Screen Studio

Strategic Project Work

Need to launch a product, expand into new markets, or overhaul customer experience? I’ve done it. Tackling digital transformation, AI adoption, or scaling without chaos? That’s my zone. I step in where you don’t have a dedicated team, driving cross-functional projects and executive priorities that move the needle but never seem to get done. Because the best strategy in the world means nothing if it never gets executed.

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Iconic

Leadership & Team Alignment Workshops

Getting your leadership team on the same page so execution doesn’t stall at the top. Whether it’s a strategy reset, an exec retreat, or a decision-making sprint, these sessions leave teams with clarity, direction, and momentum

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Iconic

Leadership & Team Alignment Workshops

Getting your leadership team on the same page so execution doesn’t stall at the top. Whether it’s a strategy reset, an exec retreat, or a decision-making sprint, these sessions leave teams with clarity, direction, and momentum

Iconic

Leadership & Team Alignment Workshops

Getting your leadership team on the same page so execution doesn’t stall at the top. Whether it’s a strategy reset, an exec retreat, or a decision-making sprint, these sessions leave teams with clarity, direction, and momentum

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Experience

In the past

2023 - 2025

Chief of Staff at Staysure Group

Beginning as Trnsformation Lead, I lead digital and operational transformation, delivering cost savings, new customer journeys and aligning leadership for strategic execution. Restructured board reporting, embedded OKRs, strategic planning and drove cross-functional accountability.

2021 - 2023

Head of Operations at Your Juno

Built operational foundations that supported a $2.2M seed fundraise from top tier Eurpoean VCsand scaled a category-first financial education platform. Created OKRs, leadership reporting, and operational rhythms.

2017 - 2021

COO at Sanctus

Category first, bootstrapped mental health startup. First employee. Scaled the company from 3 to 60+ employees, driving efficiency, financial sustainability and operational growth. Created all departments from scratch, built high-performing teams, structured B2B partnerships and created digital and service products.

And before that….

I’ve worked across early-stage scrappy startups, awkward-teenage scale-ups, and revenue-heavy businesses outgrowing their operational foundations. My background spans high-end wellness, research, and operational leadership, but what sets me apart from a typical consultant is that I don’t just build decks and walk away.

I’ve lived with the execution, fixed what didn’t work, and built teams to sustain change long after the strategy slides were signed off. This has given me real-world, battle-tested expertise across strategy, operations, and leadership development. Thi means you don't get theoretical best practices, but practical execution that actually sticks.